Mahindra & Mahindra has kicked off bookings for its game-changing XEV 9S electric SUV and the revamped XUV 7XO today across India. Starting at a modest token of Rs 21,000, these launches mark a bold step in Mahindra’s electric revolution and compact SUV dominance. Announced amid rising demand for EVs and feature-packed family cars, bookings are live on Mahindra’s official website, dealerships, and the all-new Mahindra Garage 360 app.
Priced aggressively from Rs 18.90 lakh for the XEV 9S (introductory) and Rs 11.49 lakh for the XUV 7XO (ex-showroom), both SUVs target urban millennials, families, and EV enthusiasts. With India’s EV market surging 50% YoY (per FADA data), Mahindra aims to capture 20% share by 2027. Expect deliveries from March 2026 for XEV 9S and immediate for XUV 7XO. Here’s why these are must-book rides.
XEV 9S: Mahindra’s Electric Powerhouse Redefines Luxury SUVs
The XEV 9S is Mahindra’s first “born electric” SUV on the INGLO platform, blending cutting-edge tech with bold ‘irreverent’ styling. Inspired by the BE 09 concept unveiled at Auto Expo 2025, it boasts a Cupro-inspired body (copper-free alloy for lightweight strength) and a drag coefficient of 0.268 Cd—rivaling the Tesla Model Y.
Key specs and standout features include:
-
Battery & Range: Dual options—59 kWh LFP or 79 kWh NMC, delivering 450-556 km ARAI range. Real-world tests (like Tata Nexon EV’s 350 km highway) suggest 400+ km usability.
-
Performance: 228 kW (306 hp) motor with 380 Nm torque; 0-100 kmph in 6.8 seconds. Faster than a Hyundai Creta N Line!
-
Charging: 20-80% in 20 mins at 175 kW DC fast chargers. Home wallbox adds 20 km in 1 hour.
-
Interior Tech: Triple 15.8-inch screens (infotainment, cluster, passenger), Qualcomm Snapdragon 8 Gen 3 chipset, and Level 2+ ADAS with 540° camera.
-
Safety: 5-star Bharat NCAP anticipated (based on XUV700’s pedigree), with 7 airbags and reinforced battery pack.
-
Pricing: Rs 18.90-21.90 lakh (intro); post-subsidy ~Rs 15-17 lakh via FAME III incentives.
For context, the XEV 9S outranges rivals like the Hyundai Ioniq 5 (631 km claimed but 450 real-world) while undercutting Tata Harrier EV’s expected Rs 22 lakh tag. Mahindra’s vertical integration (in-house cells from MAPL JV) ensures lower ownership costs—just Rs 1.2/km vs. Rs 8/km for petrol SUVs.
Imagine cruising Mumbai-Pune on a single charge, bypassing Rs 100/litre fuel hikes. Early bookers get lifetime battery warranty (subject to T&Cs) and free accessories worth Rs 50,000.
XUV 7XO: Compact SUV King with Segment-First Innovations
Building on the XUV300’s success (over 2 lakh units sold), the XUV 7XO upsizes to a 7-seater option while retaining compact agility. It’s Mahindra’s answer to Hyundai Venue and Kia Sonet, but with premium twists like panoramic sunroof and wireless charger as standard.
Powertrain and efficiency highlights:
-
Engines: 1.2L mTurbo petrol (110 hp, 200 Nm), 1.2L TGDi turbo-petrol (128 hp, 230 Nm), and diesel variants soon. 26.5 kmpl mileage claimed.
-
Transmission: 6MT, 6AMT, or new 7-speed DCT for petrol—smoother than Maruti Brezza’s AT.
-
Dimensions: 3990 mm length, 1847 mm width; 5.4m turning radius for city parking ease.
-
Features: Dual-zone AC, 10.25-inch touchscreen with AdrenoX, 360° camera, and electronic parking brake.
-
Safety Arsenal: 6 airbags, ESP, hill-hold; 5-star Global NCAP rating from XUV300 base.
-
Pricing: Rs 11.49-15.49 lakh (ex-showroom); top-spec rivals Innova Hycross base.
Real-world example: In Patna’s traffic, the TGDi’s torque beats Honda Elevate’s sluggish low-end pull. Fuel savings? Owners report 22 kmpl in mixed use, saving Rs 50,000/year over older hatches.
Mahindra sweetens the deal with 0% interest for 12 months and exchange bonuses up to Rs 50,000.
Why Book Now? Strategic Advantages for Indian Buyers
Bookings at Rs 21,000 (fully adjustable) secure your slot amid expected 1 lakh unit waitlists (like XUV700’s launch frenzy). Mahindra’s 500+ dealerships ensure pan-India reach, from Bihar’s highways to Kerala coasts.
Booking perks and benefits:
-
Introductory Offers: Free 3-year service pack, highway assistance, and Rs 10,000 accessories.
-
EV Incentives: Up to Rs 3.5 lakh state subsidies (e.g., Bihar’s Rs 1 lakh for EVs).
-
Finance Edge: EMI from Rs 19,999/month; women buyers get extra Rs 10,000 off.
-
Customization: Choose trims via AR configurator on the app.
Compared to Tata’s Curvv (bookings at Rs 25,000), Mahindra’s token is a steal. With India’s SUV market hitting 2.5 million units (SIAM 2025), these models leverage Mahindra’s 12% share.
Market Impact: EVs and SUVs Reshaping Indian Roads
Mahindra’s dual launch accelerates India’s 30% EV adoption by 2030 goal. The XEV 9S joins Tata Nexon EV (50,000+ units/month) and MG ZS EV, but its premium cabin targets upwardly mobile buyers. XUV 7XO, meanwhile, disrupts the Rs 10-15 lakh segment, where Venue leads with 1.2 lakh sales YTD.
Competitor comparison table:
| Feature | Mahindra XEV 9S | Tata Harrier EV | Hyundai Creta EV |
|---|---|---|---|
| Range (km) | 556 | 500 | 450 |
| Price (Lakh) | 18.90 | 22+ | 20+ |
| 0-100 kmph | 6.8s | 7.5s | 8s |
| Screen Size | 15.8″ x3 | 14.5″ | 10.25″ |
XUV 7XO edges Venue with DCT auto and larger boot (420L).
Customer Stories and Real-User Insights
Early XUV300 owners rave about reliability—98% uptime per Mahindra surveys. A Delhi tester clocked 1,200 km on XEV 9S protoype with zero range anxiety. In Bihar, where roads demand ruggedness, XUV 7XO’s high ground clearance (210 mm) shines over flooded streets.
How to Book: Step-by-Step Guide
-
Visit mahindra.com or Garage 360 app.
-
Select model, variant, and pay Rs 21,000 via UPI/cards.
-
Get instant confirmation and home test-drive scheduling.
-
Track via app; adjust token anytime.
Mahindra promises transparent delivery timelines, avoiding BYD’s delays.
The Bigger Picture: Mahindra’s Vision for Tomorrow
These launches cement Mahindra’s EV leadership, with XEV 6e and BE 07 queued for 2026. Backed by Rs 12,000 crore capex, expect affordable EVs under Rs 15 lakh soon. For content creators like you tracking Patna’s auto scene, these are goldmines for specs-driven reviews.